Question · Q4 2025
Jordan Bernstein from Stifel inquired about updates on Trupanion's go-to-market strategy for a lower-priced insurance plan, specifically whether it would be a Trupanion-branded offering or a remodeled PHI Direct approach, given market demand for more affordable options. He also asked when investors should expect the Internal Rate of Return (IRR) to return above the 30% guardrail, noting it has been below for two consecutive quarters.
Answer
CEO and President Margi Tooth confirmed that Trupanion is exploring both broadening its existing offering to adjust price points and developing a new product offering within the next 36 months to address the market gap for lower-priced options, leveraging the Trupanion brand. Regarding IRR, she explained that the current investment strategy is driven by a 35% year-over-year increase in lifetime value per pet, allowing for more aggressive pet acquisition despite the blended IRR being below 30%. She emphasized confidence in the strong financial background and commitment to high lifetime returns.
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