Jordan Lee's questions to Smithfield Foods Inc (SFD) leadership • Q2 2025
Question
Jordan Lee from Goldman Sachs asked about the competitive environment for packaged meats, promotional activity, and the progress of the company's shift toward higher-value products, including any future capacity needs.
Answer
Steven France, President of Packaged Meats, stated their strategy focuses on quality merchandising over price-based promotions, noting a 200 basis point increase in feature and display activity. He and CEO Shane Smith confirmed the successful shift from commodity items to value-added products is a key initiative, supported by 50% of CapEx being allocated for growth projects, including capacity expansion in higher-margin categories.