Question · Q4 2025
Jordan Lyonnais asked Rick Smith about potential risks or missteps Axon might encounter in realizing its vision of becoming a 'giant sensor kit' by 2028.
Answer
CEO Rick Smith identified a misstep around privacy and data handling as a significant risk with outsized negative consequences. He also stressed the importance of continuously delivering increasing value to customers, especially as expectations for technology development evolve, ensuring Axon continues to earn its position up the value chain by launching new products rather than just raising prices.
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AXON's earnings beat/miss a week before the call


