Question · Q3 2026
Joseph Civello asked for more color on demand trends between Canvas and Athletic footwear at Journeys, specifically if the divergence was expanding and the innovation pipeline for both categories in fiscal 2026. He also inquired about the drivers of boot growth (innovation vs. access) and any insights into the income demographics of the consumer pullback.
Answer
Mimi Vaughn, Board Chair, President, and Chief Executive Officer, explained that fashion is broadening, with teens embracing more wearing occasions, and Journeys' unique positioning covers fashion, fashion athletic, and casual brands. She noted that athletic footwear is being worn more year-round, leading to greater growth in the athletic assortment compared to casual, while Canvas is less in demand. Vaughn indicated more innovation is expected on the athletic lifestyle side for fiscal 2026. For boots, she clarified that growth is very brand-specific, driven by iconic brands and a shift from taller boots to shorter, moccasin-type styles, rather than new innovations or better access. Regarding consumer demographics, Vaughn stated that while higher-income customers spend more robustly, the overall consumer is stretching to buy desired items at higher price points but conserving cash in between peak shopping periods, rather than trading down to lower-priced products.
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