Joseph Feldman's questions to DICK'S SPORTING GOODS (DKS) leadership • Q2 2025
Question
Joseph Feldman of Telsey Advisory Group asked for more detail on the specific product categories where innovation and technology are driving strong consumer response. He also inquired about how the company is incorporating technologies like AI, computer vision, and machine learning into its operations.
Answer
President & CEO Lauren Hobart pointed to innovation across the entire business, from Nike's running products to hardlines and licensed trading cards. On technology, she explained that the company has been investing in its digital platforms, marketing stack, and in-store tools like RFID. She noted that AI is already embedded in functions like e-commerce search, teammate scheduling, and assortment planning, describing it as 'early innings' with significant potential.