Joseph (on behalf of Matt Koranda)'s questions to Byrna Technologies Inc (BYRN) leadership • Q1 2025
Question
Joseph, on behalf of Matt Koranda, inquired about the Sportsman's Warehouse partnership, asking for the number of active shop-in-shops, key learnings versus company-owned stores, and the criteria for future expansion. He also asked about the difference between the full shop-in-shops and the point-of-sale displays with shooting lanes.
Answer
CFO Lauri Kearnes clarified that one Sportsman's store is currently operational, with the first 13 pilot locations to be running by May 1, and noted the key advantage is leveraging Sportsman's existing foot traffic. Executive Bryan Ganz added that the main difference between the concepts is that the 13 store-within-a-store locations are dedicated, branded pods with a 'Byrna Genius' on site, while the other 41 locations will feature a simpler product kiosk and utilize existing archery ranges for the shooting experience.