Question · Q3 2025
Josh Beck followed up on Lior's comments regarding Base44's gross margin, noting the implied Q4 guidance of 66% and the significant difference from core Wix's mid-80s. He asked if this 'drag' on margins would persist as long as Base44 remains in a hyper-growth phase (e.g., from $50 million to $100 million ARR) and sought guideposts for the duration of this impact. He also inquired about Base44's pricing construct, asking if it's still experimental or if current plans already offer attractive profitability over a customer's lifecycle.
Answer
CFO Lior Shemesh acknowledged that the margin drag is a 'drag that we really like' due to hyper-growth, making it difficult to predict its exact duration as it depends on the balance between growth effect and cost reduction capabilities. He believes margins will continue to improve from Q3-Q4 trends. President Nir Zohar stated that Base44's pricing is still very early and experimental, with ongoing testing to find the optimal balance between margins, financial results, and market share acquisition.