Question · Q2 2025
Joshua Frantz from Goldman Sachs asked how Altice USA's competitive strategy differs against large, well-capitalized rivals versus smaller fiber overbuilders. He also questioned if the company would increase marketing spend to boost subscriber trends, potentially impacting profitability goals.
Answer
CEO & Chairman Dennis Mathew explained that their hyper-local strategies are improving win-share against all competitor types, citing a 13% connect lift in targeted areas. He noted they are willing to invest where needed but are doing so surgically, balancing ARPU and volume. Mathew added that a new marketing team and the use of AI are driving greater efficiency and effectiveness in marketing spend.
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ATUS's earnings beat/miss a week before the call