Joshua Raskin's questions to Brookdale Senior Living Inc (BKD) leadership • Q2 2025
Question
Joshua Raskin asked about Brookdale's local market strategy for differentiation beyond price and requested specific metrics on the level of discounting for new move-ins compared to the prior year.
Answer
EVP & CFO Dawn Kussow and EVP & General Counsel Chad White identified quality of care and the Brookdale Health Plus program as key differentiators. They highlighted how Health Plus reduces hospitalizations, which resonates with families. Kussow declined to provide specific discounting metrics, stating that while there is always some level of discounting, current incentives are more targeted at specific local markets and occupancy bands rather than being applied broadly.