Question · Q4 2025
Joshua Shanker asked if the decline in premium per policy is due to customers buying down coverage, and if this strategy helps improve retention. He later theorized that post-pandemic shopping behaviors, facilitated by 'affordable and connected' products, might lead to permanently lower retention rates in the future.
Answer
CEO Thomas J. Wilson clarified that while Allstate is working to improve retention, he wouldn't categorize it as 'weak.' He confirmed that price impacts retention, which is why the SAVE program was implemented to optimize coverages and discounts. He also mentioned an initiative to transition customers to Affordable, Simple, and Connected (ASC) products to improve lifetime value. CFO Jesse Edward Merten reiterated that the SAVE program's essence is to adjust coverages and discounts, driving down average premiums while aligning with customer risk profiles. Mr. Wilson agreed that increased shopping behavior could lead to lower retention but highlighted Allstate's significant new business growth and broad distribution as effective competitive responses, emphasizing the importance of building customer relationships.
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