Joshua Shanker's questions to PROGRESSIVE CORP/OH/ (PGR) leadership • Q1 2025
Question
Joshua Shanker questioned the efficacy of advertising spend, noting that while spending increased, retention worsened. He also asked about future spending plans and how current retention levels compare to past competitive periods like 2019.
Answer
CEO Susan Griffith affirmed that ad spend remains efficient and below target acquisition costs, and the company will continue to spend as long as it can grow profitably, especially given the strong Q1 margin. Regarding retention, she stated that while the current mix has changed, she believes current levels are 'probably about even' with past competitive periods like 2019.