Question · Q3 2025
Juan Sanabria from BMO Capital Markets asked about the strategy behind aggressive discounting in rent-restricted areas like Los Angeles, why the gross versus net new customer rate delta narrowed in October, for feedback on pricing for the disposition assets, and the year-over-year occupancy delta for October.
Answer
CEO Joseph Margolis explained that discounting in rent-restricted areas is an effort to maximize long-term revenue while complying with laws, and the approach evolves with learning. He declined to share specific pricing feedback on dispositions until closing but noted the company consistently disposes of assets to improve the portfolio. CFO Jeff Norman stated the year-over-year occupancy delta for October was about negative 40 basis points, primarily due to a strong comp from October 2024 when Life Storage assets were unified and aggressively priced.