Julia Yue's questions to Regencell Bioscience Holdings (RGC) leadership • Q3 2017
Question
Julia Yue asked for more details on the upcoming ticket pricing test with Atom Tickets, including the number of markets and the timing, and whether the partnership has driven attendance or concession sales.
Answer
CEO Amy Miles explained the test will launch in Q1 2018 in a statistically significant number of markets to measure results against control markets. CFO David Ownby added that while they don't disclose partner-specific sales data, they see a significant impact in markets where partners like Atom engage in direct-to-consumer marketing.