Juliana Duque's questions to HanesBrands Inc (HBI) leadership • Q2 2025
Question
Juliana Duque of Wells Fargo & Company inquired about recent conversations regarding pricing in the mass channel, particularly concerning potential pushback, and the outlook for that channel in the second half.
Answer
CEO Stephen Bratspies confirmed that strategic pricing is a component of their tariff mitigation plan. He conveyed confidence in their ability to execute pricing actions, supported by brand strength, continued investment, and product innovation. Bratspies noted that Hanesbrands has had in-depth conversations with all key customers, including those in the mass channel, and believes its market leadership position allows it to take appropriate pricing actions where needed.