Question · Q4 2025
Julianne asked about the key learnings from the progress made with WEBTOON's recommendation algorithm in Korea and how these insights will be applied to other markets. She also sought updates on competitive dynamics for attracting and retaining creators, particularly within English language markets.
Answer
David Lee, CFO and COO, highlighted the success of the AI-driven personalization engine in Korea, driving MPU growth, and indicated plans to apply these learnings to Japan and other global markets. He noted that English Webcomic app MAU growth is now accompanied by MPU growth, strengthening the creator base. Lee emphasized that exciting crossover IP projects like 'Chasing Red' and 'Lore Olympus' serve as proof points for creators, maintaining a strong creator ecosystem. Yongsoo Kim, Chief Strategy Officer, added that in the U.S., WEBTOON focuses on developing strong English original content, balancing global IP with locally developed content.
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