Julien Roch's questions to WPP (WPP) leadership • H1 2025
Question
Julien Roch of Barclays sought details on the macro and new business assumptions within the revised organic growth guidance, the timeline for completing the WPP Media platform transformation, and Hogarth's net sales contribution in 2024.
Answer
CFO Joanne Wilson explained the guidance revision was split between macro impacts and a weaker new business environment, with new business now a 100-150 bps drag. WPP Media CEO Brian Lesser stated the Open Media Studio platform would be substantially deployed by 2025 and clarified WPP resigned the PayPal account, not pitched for it. Joanne Wilson confirmed Hogarth represented about 5% of total net sales in the prior year.