Jun Zeng's questions to SUPER HI INTERNATIONAL HOLDING (HDL) leadership • Q4 2024
Question
Jun Zeng from Huatai Securities asked whether the priority for 2025 is improving same-store growth or expanding into new markets. He also inquired about the company's supply chain construction strategy for overseas markets and its approach to controlling CapEx.
Answer
An executive responded that the company will focus on both same-store growth and new market expansion, viewing them as equally important. Regarding the supply chain, the executive explained the plan is for central kitchens to operate independently and become self-sufficient, replicating successes from Southeast Asia in other markets. They emphasized a cautious approach to CapEx, with investment in central kitchens dependent on store density in a given area.