Jun Zeng's questions to Super Hi International Holding Ltd (HDL) leadership • Q4 2024
Question
Jun Zeng from Huatai Securities asked about the company's primary focus for 2025, questioning whether the priority is on improving same-store growth and table turnover or on expanding into new markets. He also inquired about the company's supply chain management strategy and plans for controlling capital expenditures.
Answer
An unnamed executive clarified that the company will focus on both same-store growth and new market expansion, viewing them as equally important. Same-store growth is crucial for customer visits, while expansion can occur in new territories or with secondary brands near existing stores. On supply chain, the executive stated the plan is for central kitchens to operate independently and become self-sufficient, noting significant improvements in Southeast Asia's capacity and accuracy. CapEx will be cautious, with investment in central kitchens dependent on store density in a given area.