Jungwon Kim's questions to Waldencast (WALD) leadership • Q1 2025
Question
Jungwon Kim of TD Cowen requested color on the sell-through versus sell-in trends for both Milk Makeup and Obagi, and also asked about the company's pricing strategy considering potential tariff impacts.
Answer
Executive Michel Brousset detailed a significant gap for Milk Makeup, with U.S. retail sell-out growing 9% while sell-in was negative due to the timing of the Ulta and Skin Tint launches. For Obagi, sell-in and sell-through are closely aligned due to its direct-to-physician model. Regarding tariffs, Brousset stated the impact is manageable due to low China exposure (10% of COGS) and could be offset by a low-to-mid single-digit price increase if necessary.