Justin Kleber's questions to Academy Sports & Outdoors (ASO) leadership • Q2 2025
Question
Justin Kleber asked if the successful Nike and Jordan launches are helping the company gain access to other desirable brands. He also questioned the drivers of the implied gross margin expansion for the second half of the year.
Answer
CEO Steve Lawrence confirmed the successful launches have helped in discussions with new brands, citing recent additions like Converse, HydroJug, and BURLEBO. CFO Carl Ford explained that back-half gross margin expansion would be driven by continued merchandise margin strength, a favorable mix from premium brands, and cycling prior-year distribution center costs.