Justin Patterson's questions to Trade Desk Inc (TTD) leadership • Q2 2025
Question
Justin Patterson from KeyBanc Capital Markets requested an update on the progress of the Kokai platform, including product development, engineering changes, and the ROI from its embedded AI capabilities.
Answer
CEO Jeff Green described Kokai as the company's most significant platform upgrade, with AI integrated into forecasting, optimization, and predictive clearing. He provided client examples, such as Samsung achieving a 43% reach improvement, and noted that clients adopting Kokai increase their spend over 20% faster. He stated that three-quarters of spend is on Kokai, with full adoption expected by year-end. He also highlighted DealDesk as a key new AI-driven feature in beta.