Question · Q4 2025
Justin Post asked CEO Mark Zuckerberg about expanding opportunities beyond ads, such as subscriptions or licensing cloud models, given the significant capacity build-out. He also asked CFO Susan Li about any general acceleration in e-commerce activity and the sources of ad dollar growth.
Answer
CEO Mark Zuckerberg confirmed a focus on non-ads opportunities but noted ads would remain the primary growth driver for the next few years. CFO Susan Li reported healthy year-over-year growth across all verticals in Q4 2025 (except politics), with online commerce being the largest contributor, followed by professional services and technology, indicating broad-based demand.
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