Justin Post's questions to PINTEREST (PINS) leadership • Q2 2025
Question
Justin Post of Bank of America Merrill Lynch inquired about the platform's progress in attracting more male users and asked for an explanation of why Pinterest's auction dynamics might be more durable than its peers.
Answer
CEO Bill Ready confirmed the platform is broadening its appeal across genders, with AI-powered visual search resonating in male-oriented categories like cars and watches. CFO Julia Donnelly explained the business's durability comes from being a vital, full-funnel partner for advertisers in performance budgets, with penetration gains in emerging verticals and the mid-market contributing to stable growth.