Justin [Unknown]'s questions to MINISO Group Holding Ltd (MNSO) leadership • Q1 2025
Question
An analyst named Justin asked about the gross profit margin for the Mainland China business, how the company balances margins with same-store sales growth when introducing third-party products, and how inventory risk for these products is managed.
Answer
Executive Guofu Ye reassured that introducing third-party products would not burden gross margins, stating that the Mainland China GP margin was flat year-over-year in Q1. He explained the strategy is to capture organic traffic with a 'treasure hunting' experience. Another executive added that inventory risk is managed through data-driven procurement, a large 4,000-store network in China to absorb products, and a phased purchasing approach to ensure fast turnover.