Kai Kang's questions to NIU Technologies (NIU) leadership • Q2 2025
Question
Kai Kang from CITIC Limited asked if the overseas market has bottomed out and is poised for recovery in the second half of the year, driven by e-scooters and the direct selling channel. He also inquired about the pace of dealer network expansion in China and whether it would continue rapidly into the next year.
Answer
CEO Yan Li confirmed that the overseas market is recovering, stating that a two-year investment in building a direct distribution model is now yielding results, with Niu achieving number one market share in Germany and Italy. He expects this growth to continue. Regarding the China dealer network, Li affirmed the strategy of rapid expansion, targeting approximately 4,700 stores by year-end 2025 with a long-term potential ceiling of 8,000-9,000 stores. He noted that per-store sales have also increased, indicating a healthy expansion.