Question · Q4 2025
Kannan Venkateshwar asked if the growing advertising revenue could be used to manage ARPU, potentially by slowing price increases to accelerate subscriber growth. He also sought an update on AI, including timelines for litigation resolution, potential licensing fees, and the long-term balance between AI threats and opportunities.
Answer
Meredith Kopit Levien, President and CEO, emphasized the strength of the multi-revenue stream model, where growing advertising revenue, particularly from free games and The Athletic, helps monetize engaged audiences and build funnels for future subscription growth. On AI, she acknowledged ongoing headwinds but asserted that The Times' differentiated products make it resilient. She believes their content will become more valuable in a low-trust information ecosystem, and highlighted current uses of AI to enhance accessibility and ad products.
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