Question · Q4 2025
Kannan Venkateshwar inquired about Disney's interest in becoming a broader bundler of streaming services beyond its current Disney+, Hulu, and ESPN offerings, potentially including third-party content. He also asked for more details on the impact of ESPN bundling on Disney+ and Hulu, specifically regarding churn benefits or subscriber acquisition cost tailwinds.
Answer
CEO Bob Iger stated that bundled subscribers (Disney+ and Hulu, or the Trio bundle) exhibit lower churn rates, with approximately 80% of new ESPN service subscribers opting for the Trio bundle. He also noted that bundling with other companies, such as the Max bundle, has proven effective in lowering churn and attracting new subscribers for both parties, indicating a desire to pursue more such opportunities.