Question · Q4 2026
Kate McShane inquired about Lowe's 2026 sales-driving initiatives for the cost-cautious customer, asking if they involve price investment or promotions, and how they compare to 2025 strategies. She also asked about the expected cadence of transaction versus ticket growth throughout 2026.
Answer
Marvin Ellison, Chairman, President, and CEO, clarified there's no major change to price or promotion strategy, focusing on Tier 1 promotional events and offering value. William Boltz, EVP of Merchandising, added that efforts mirror Q4, meeting customers with seasonally relevant, innovative, and exclusive values. Marvin Ellison also noted ongoing investments in Pro Extended Aisle and Home Services. Brandon Sink, EVP and CFO, projected growth weighted towards ticket in H1 2026 due to tariff price increases, with transaction trends expected to improve in H2 as these are cycled.
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