Question · Q1 2026
Kate McShane inquired about the better-than-expected renewal rate softness and the specific actions Costco took to mitigate the decline stemming from a higher proportion of digitally-signed-up members.
Answer
Gary Millerchip, Chief Financial Officer, confirmed that the slight decline in renewal rates was due to a growing base of younger, digitally-signed-up members who typically renew at a lower rate. He explained that the membership team's early efforts in delivering targeted, relevant communications to these members successfully improved the renewal rate, offsetting a larger anticipated decline.
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