Kate McShane's questions to Academy Sports & Outdoors (ASO) leadership • Q2 2025
Question
Kate McShane requested more detail on the performance of the Nike and Jordan brands and asked about the level of product exclusivity Academy Sports + Outdoors receives.
Answer
CEO Steve Lawrence stated that the combined Nike and Jordan business is driving meaningful double-digit growth. He clarified that the strategy is less about product exclusivity and more about gaining access to a broader distribution of more premium products, such as the Vomero 18 footwear and Phoenix Fleece apparel, which is performing very well.