Kathleen Alexis Keyser's questions to Zeta Global Holdings Corp (ZETA) leadership • Q4 2024
Question
Kathleen Alexis Keyser of Morgan Stanley, on for Elizabeth Porter, asked about Zeta's strategy to win in underpenetrated verticals like CPG and commerce against specialized competitors, and the key drivers behind the stable Net Revenue Retention (NRR) forecast.
Answer
CFO Chris Greiner stated Zeta's advantage in new verticals stems from providing unique, actionable data that competitors lack. CEO David Steinberg added that they are hiring vertically-focused salespeople to drive this expansion. Regarding NRR, Steinberg cited strong ARPU growth from agency holdcos and low customer churn as key factors supporting the 110-115% range. Greiner also pointed to cohort data showing consistent spending growth as customers mature on the platform.