Kathleen Keyser's questions to LegalZoom.com Inc (LZ) leadership • Q3 2024
Question
Kathleen Keyser, on for Elizabeth Porter, asked for details on customer education initiatives, specifically which have been most impactful, where in the customer journey they are most successful, and what the first tangible step is in moving from customer discovery to monetization.
Answer
CEO Jeff Stibel highlighted three key areas for education: during the initial sign-up questionnaire, on the MyLZ platform, and through expert teams in sales and service. COO & CFO Noel Watson added that new personalization initiatives are showing early success by tailoring educational content and product offers based on customer inputs like industry. This personalization is a key step in converting interest to monetization.