Kathy on for Akash Tewari's questions to Apellis Pharmaceuticals Inc (APLS) leadership • Q3 2024
Question
Representing Akash Tewari of Jefferies, Kathy asked about the return on investment (ROI) for SYFOVRE's promotional spending, long-term ROI targets, and whether the direct-to-consumer (DTC) budget for 2025 would differ significantly from 2024.
Answer
CFO Timothy Sullivan stated that while specific commercial spend is not broken out, all investments are evaluated for efficiency based on metrics like ROI. COO Adam Townsend added that every initiative is analyzed for ROI, citing the Henry Winkler DTC campaign as having a 'very positive' return. He noted that in a large, underpenetrated market, they will continue to balance investment with ROI to drive growth.