Question · Q4 2025
Katie Keyser, on behalf of Elizabeth Porter, requested an update on the political and advocacy business, specifically what Zeta has observed during previous election cycles, early 2026 advocacy trends, and how political spend is phased in the guidance, including scenarios that could make it conservative.
Answer
Chris Greiner, CFO, noted that political candidate revenue halved from $15 million in 2020 to $7.5 million in 2022, with 2024 at $40 million. The 2026 guidance conservatively assumes $15 million, phased as $7 million in Q3 and $8 million in Q4, with advocacy being an 'always-on' industry. David Steinberg, Co-founder, Chairman, and CEO, added that this figure could represent upside.
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