Katie Sakys's questions to Trupanion Inc (TRUP) leadership • Q2 2025
Question
Katie Sakys of Autonomous Research asked about the expected cadence of improvement in member retention and the company's year-end goal. She also inquired about the strategy for the portion of the member book that is priced ahead of target, and the potential impact on ARPU and retention from any price decreases.
Answer
CEO Margi Tooth stated that retention was strong in the quarter and expects the positive trend to continue as the period of significant, compounding rate increases is now behind them. Regarding pricing, she explained that rates are set 12-18 months in advance, so any adjustments for being 'priced ahead' would affect 2026 and beyond. This will likely result in softer increases for members, and potentially some decreases, as the company refines pricing at a granular level to maintain its target 71% value proposition without deviating from it.