Question · Q4 2025
Katie Sakys from Autonomous Research focused on Goosehead Insurance's Net Promoter Score (NPS) for the quarter, noting it was the lowest in a while, and asked for color on the contributing factors. She also inquired about the impact of the Digital Agent 2.0 platform rollout on clients' perception of interacting with Goosehead and how its further expansion will compete with similar platforms. Additionally, she asked about the additional talent pools Goosehead is targeting for recruiting and the expected productivity tailwinds from more seasoned producers compared to traditional new hires.
Answer
President and CEO Mark Miller clarified that NPS is a trailing twelve-month metric, still reflecting earlier price increases and general market dissatisfaction. He highlighted an internal CSAT score (customer satisfaction) of 4.2, indicating positive interactions, and noted consistent quarterly improvements in client retention. Mark Miller also mentioned the mobile app and AI-powered Lily as tools enhancing client service. CFO and COO Mark Jones Jr. explained that hiring individuals with more sales experience should lead to better agent retention, as they are already committed to a sales career. He also noted investments in training and management infrastructure to improve corporate sales force productivity and mentioned smoothing out the hiring timeframe to aid productivity and retention.
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