Question · Q4 2025
Kaumil Gajrawala sought clarification on the Midwest Premium/aluminum passthrough impact and questioned the effectiveness of high marketing investment levels given continued volume declines, asking if there's a course correction for 2026.
Answer
CFO Diego Reynoso reiterated that the company is impacted by the Midwest Premium passthrough, which contributed to material cost increases last year, offset by savings. Founder and Chairman Jim Koch clarified that 'brand support' includes media and local market execution. He acknowledged volume declines despite increased spend, attributing some investment to mitigating overall beer category decline and highlighting significant, successful investment in Sun Cruiser as a 'star' brand.
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