Keith Bachman's questions to HubSpot Inc (HUBS) leadership • Q2 2025
Question
Keith Bachman from BMO Capital Markets asked how agentic technology will change the Marketing Hub in the coming years and how the mix of what customers pay for (seats vs. consumption) will evolve.
Answer
CTO Dharmesh Shah described an emerging 'AI operating system' where users interact with frontier models like ChatGPT, and HubSpot provides value via connectors, allowing actions to be taken within the HubSpot platform. CEO Yamini Rangan added that content matters more than ever, and Marketing Hub will help customers diversify content across social, podcasts, and LLM answers. She reiterated that the pricing model will be a balance: seats will grow by providing productivity value, while credits will grow by having agents perform work, opening up significant future opportunity.