Question · Q2 2026
Keith Chau asked about the sequential assumptions for Siding and Trim from Q3 to Q4, noting that despite expected seasonal demand improvement, a January 1st price increase, and favorable raw materials, margins were guided down in Q4. He sought clarification on any factors influencing this for the FY2027 entry run rate. He also followed up on the revenue generation from the 'On-the-wall cost' pilot programs.
Answer
CEO Aaron Erter stated expectations for high single-digit volume declines in Siding and Trim in the back half, with roughly 3% price realization. VP of Investor Relations Joe Ahlersmeyer clarified that first-half decrementals for NAFC (excluding R&D) were over 80%, while second-half decrementals are under 50%, implying 32-33% adjusted EBITDA margins in the back half for NAFC (including R&D allocation) as a good baseline. Aaron Erter explained that in a defined Central Northeast pilot area, ColorPlus volume increased close to 20% over six months, shrinking the price differential versus vinyl and increasing the total addressable market.