Keith Devas's questions to Prestige Consumer Healthcare Inc (PBH) leadership • Q4 2025
Question
Keith Devas asked how Prestige Consumer Healthcare might adapt its innovation or marketing strategies if the current environment of consumer uncertainty persists throughout the year.
Answer
Chairman, President & CEO Ron Lombardi explained that while consumers tend to stick with trusted, needs-based brands in tough economic times, they may change where they shop. He emphasized the company's agility in pivoting marketing investments to support the channels and value propositions consumers are seeking, citing the successful shift in eye care investment from Clear Eyes to other brands in fiscal '25 as a prime example of this capability.