Question · Q1 2026
Keith Housen asked about the confidence in the Europe and Australia segment achieving low single-digit growth by year-end, given the slight decline in Q1 and ongoing macro challenges. He also inquired about the BradyScan app's availability, target audience, and product integration, as well as revenue synergies and progress from the Gravitech and MECCO acquisitions. Finally, he sought further insights into the trajectory of gross margins, considering the solid Q1 performance despite tariff headwinds and the increasing contribution from engineered products.
Answer
President and CEO Russell Shaller expressed confidence in the Europe and Australia segment's potential turnaround based on economists' predictions for a better calendar year 2026 compared to 2025. He noted that while core manufacturing in key European countries hasn't improved, it hasn't worsened, suggesting a turnaround might be one to two quarters away. Regarding the BradyScan app, Mr. Shaller confirmed its release on Apple and Android, highlighting a free consumer version and an industrial version designed to integrate seamlessly with Brady's printers and readers, with future plans for lasers and other marking technologies. For the Gravitech and MECCO acquisitions, he acknowledged they operate in a challenging heavy industrial manufacturing environment, including the automotive supply chain, but are performing adequately. He reiterated Brady's long-term strategic thesis that all products will eventually be marked in production, focusing on mid-size manufacturers. On gross margins, Mr. Shaller explained that the increasing mix of engineered products, which have higher gross margins (around 60%) compared to commodity products (around 40%), naturally expands the overall gross margin. He emphasized that while tariffs are an offsetting factor, the primary focus remains on driving growth and increasing market penetration rather than solely pursuing margin expansion, as strong cash flow is generated even at current margins.