Question · Q1 2026
Kelly Bania asked about Gary Millerchip's comment regarding a potential continued decline in renewal rates for the next few quarters, questioning if this was conservatism given recent mitigation success, and whether membership rates would improve if the younger, digitally-signed-up cohort were excluded.
Answer
Gary Millerchip, Chief Financial Officer, clarified that the anticipated slight decline in renewal rates is due to the mathematical impact of a growing base of younger, digitally-signed-up members who historically renew at a lower rate. He confirmed that while early targeted communications have shown encouraging success in mitigating this, it's still early, and transparency requires acknowledging potential slight declines in the near term as Costco works to close the renewal rate gap between digital and warehouse sign-ups.
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