Question · Q3 2025
Kelly Bania asked if Sprouts' promotional strategy had become more aggressive on price and promotion lately, shifting from a focus on product attributes and seasonal highlights. She inquired if this was accurate, if it was a response to the comp trajectory, and how consumers were responding to promotions. She also asked if Sprouts would reconsider its promotional activity level if consumer softness were to continue, particularly for sensitive customers.
Answer
Nick Konat, President and Chief Operating Officer, clarified that Sprouts was not changing its pricing or promotional philosophy in any consequential way, as customers define value through quality, innovation, freshness, and health. He noted they conduct key events and test messaging but maintain consistency in strategy and margin management. He added that the new personalization capability offers a lever to target promotional spend. If consumer softness continues, Nick stated they would not broadly reconsider promotional activity, as their customer base responds more to unique offerings than aggressive price plays, though they continuously monitor local market dynamics and item pricing.