Kelly Bania's questions to DOLLAR GENERAL (DG) leadership • Q2 2025
Question
Kelly Bania of BMO Capital Markets asked for a breakdown of the discretionary category's comp performance between price, mix, and units, and inquired about the inflation assumptions for these categories in the second half of the year.
Answer
CEO Todd Vasos explained that the average unit retail (AUR) was similar year-over-year and that tariffs were not a significant factor in the Q2 non-consumable comp. He stated that despite tariffs flowing in, the team is managing price points effectively, with 25% of the holiday assortment at $1 or less. He attributed the positive momentum to strong execution, brand partnerships, and new product introductions rather than inflation.