Question · Q4 2025
Kelly Bania expressed that the 2026 outlook for flattish EPS doesn't signal a major investment in affordability, asking for details on planned pricing, promotions, and loyalty tweaks. She also questioned if more affordable prices could reduce comp volatility and insulate Sprouts from macro pressures.
Answer
CEO Jack Sinclair confirmed that customers are asking for more help with affordability, and the company is conducting tests. President and COO Nick Konat outlined a multi-pronged approach to affordability, focusing on optimizing assortment to offer healthy products at more value price points, maintaining sharp produce pricing, and leveraging personalization/loyalty. He emphasized that Sprouts doesn't anticipate needing a 'massive investment' to achieve this, which is reflected in the financials, and that their strength lies in assortment and innovation, not winning on price.
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