Kelly Bania's questions to Sprouts Farmers Market Inc (SFM) leadership • Q3 2024
Question
Kelly Bania asked for details on the drivers of e-commerce growth, its potential long-term penetration rate, and for an update on the loyalty program test.
Answer
CEO Jack Sinclair highlighted that e-commerce growth is strong across all partners (Instacart, DoorDash, Uber Eats) and that the product mix online mirrors the in-store mix, showing customer trust. He stated that the loyalty test in Tucson and Nashville is meeting goals for sign-ups and scans, with the focus now on learning from the data. A broader rollout is planned for late 2025 to create a unique, non-generic program.