Kelly Valentini's questions to Zeta Global Holdings Corp (ZETA) leadership • Q4 2024
Question
Kelly Valentini asked how Zeta's wallet share expansion would be split between taking share from walled gardens versus other technology providers, and what assumptions for AI revenue growth are included in the 2025 and 2028 targets.
Answer
CEO David Steinberg clarified that Zeta partners with, rather than takes share from, walled gardens. He stated that market share gains come from last-generation marketing clouds and DSPs that lack native data and AI integration. CFO Chris Greiner explained that AI revenue is not broken out separately but is a key driver of consumption revenue, which accelerated to over 40% growth in 2024. Steinberg added that monetizing AI through increased platform consumption provides a better ROI for Zeta than charging separate fees, though some paid AI products are planned.