Question · Q4 2025
Kelsey Zhu inquired about recent changes in the broader selling environment or sales cycle as the P&C insurance industry transitions from hard to soft markets. She asked if improved carrier profitability is translating into better budget environments for data and analytics.
Answer
Lee Shavel, President and CEO of Verisk Analytics, cautiously noted an improving sales cycle. He explained that with normalized Net Written Premium growth, carriers maintain a growth motivation and a focus on risk and profitability. In a lower growth environment, there's a tendency to utilize more data and analytics tools to identify profitable growth opportunities and improve risk assessment. This, combined with heightened profitability, provides carriers with both the resources and motivation to explore more selling interest, which is viewed as a net positive for Verisk, especially with the additive opportunity on the AI side.
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