Ken Goldman's questions to General Mills Inc (GIS) leadership • Q4 2025
Question
Ken Goldman asked about the national launch of Blue Buffalo's refrigerated pet food, questioning if the margin potential has improved since the initial test and inquiring about the merchandising strategy for the new product line.
Answer
CEO Jeffrey Harmening stated that learnings from the regional test confirmed strong product appeal and that a national launch provides the necessary scale for marketing and profitability over time. Group President Dana McNabb added that the 'Love Made Fresh' line is designed for flexible use (e.g., as a topper), which aligns with consumer habits, and has received strong retailer reception.