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    Ken Groszky

    Vice President and Equity Research Analyst at Wells Fargo & Company

    Ken Groszky is a Vice President and Equity Research Analyst at Wells Fargo & Company, specializing in the financial services sector with a focus on regional banks and specialty finance firms. He covers notable companies such as Fifth Third Bancorp, KeyCorp, and Huntington Bancshares, and has consistently demonstrated a successful track record with high accuracy in earnings forecasts and investment ratings. Having started his career in equity research in the early 2010s, Groszky previously held analyst positions at SunTrust Robinson Humphrey before joining Wells Fargo in 2017. He holds FINRA Series 7, 63, and 86/87 licenses and is recognized for his insightful sector analysis and contributions to industry thought leadership.

    Ken Groszky's questions to Ibotta (IBTA) leadership

    Ken Groszky's questions to Ibotta (IBTA) leadership • Q2 2025

    Question

    Ken Groszky of Wells Fargo asked about the broader promotional environment on the supply side, separate from the CPID initiative, and inquired about the appropriate level of investment needed over the next 12-18 months to validate and drive market adoption of the new CPID approach.

    Answer

    Founder and CEO Brian Leach acknowledged a tough macro environment is causing some clients to pause promotional spend, which he believes reinforces the need for Ibotta's new ROI-focused product. Regarding investment, he stated the company is investing heavily in R&D and technology, with the main constraint being the iterative time required for innovation, not the budget itself. He also noted a potential need to augment the client analytics team.

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