Ken Groszky's questions to Ibotta Inc (IBTA) leadership • Q2 2025
Question
Ken Groszky of Wells Fargo asked about the broader promotional environment on the supply side, separate from the CPID initiative, and inquired about the appropriate level of investment needed over the next 12-18 months to validate and drive market adoption of the new CPID approach.
Answer
Founder and CEO Brian Leach acknowledged a tough macro environment is causing some clients to pause promotional spend, which he believes reinforces the need for Ibotta's new ROI-focused product. Regarding investment, he stated the company is investing heavily in R&D and technology, with the main constraint being the iterative time required for innovation, not the budget itself. He also noted a potential need to augment the client analytics team.