Ken Suchoski's questions to BILL Holdings (BILL) leadership • Q4 2025
Question
Ken Suchoski from Autonomous Research asked for help reconciling the 4% same-store sales growth in Bill APAR with the flat TPV per customer metric. He also questioned the drivers behind the slight sequential decline in subscription ARPU and its expected trend, especially given the company's push into the mid-market.
Answer
President & COO John Rettig explained that the difference between same-store sales and TPV per customer is primarily a customer mix issue, influenced by smaller customers onboarded through the accountant channel. Regarding ARPU, he attributed the slight decline to a lower number of users per customer, which he sees as a reaction to the current economic environment. While he expects the mid-market push to expand ARPU over time, he noted it will take a while for the customer mix to shift. CFO Rohini Jain added that AI agents represent a significant long-term lever for increasing ARPU.