Question · Q3 2025
Ken Wong asked about the slight decline in revenue per user (RPU) despite a focus on up-market customers and the expected trend for RPU going forward. He also inquired about the impact of declining SEO traffic on demand for Similarweb's web intelligence and core products.
Answer
Or Offer, Co-Founder and CEO, explained that RPU is impacted by the addition of new customers, particularly those with initial contracts below the average. He emphasized that the focus is on increasing customer count for future upsell opportunities. Maury Zlakovsky, Chief Business Officer, added that declining SEO traffic actually increases the need for Similarweb's solutions as companies seek to close traffic gaps from other channels, and highlighted the new Web Intelligence 4.0 pricing schema.