Question · Q4 2025
Ken Wong asked if GoDaddy's new go-to-market strategy was a response to changes in its existing pipeline, such as conversion or build, or primarily an effort to broaden the funnel and attract different customer types. He also sought clarity on the bookings commentary, specifically if bookings are expected to outpace revenue by year-end if they lag in Q1.
Answer
CEO Aman Bhutani stated that the strategy is both a response to a rapidly changing world and an effort to expand the go-to-market approach, focusing on improving traffic, conversion, attach, product activation, and renewals. VP of Investor Relations Christie Masoner reiterated the focus on attracting high-intent customers. CFO Mark McCaffrey confirmed that bookings are expected to strengthen throughout the year, outpacing revenue as volume increases and attach rates improve.
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