Question · Q2 2026
Kenneth Fong from UBS asked for an update on the key progress of Alibaba's quick commerce initiative, its synergy with core e-commerce, and the outlook for December quarter Customer Management Revenue (CMR) and EBITDA for the core e-commerce segment.
Answer
Jiang Fan, CEO of Alibaba E-commerce Business Group, reported significant progress in quick commerce unit economics (UE) optimization, with per-order UE loss cut by 50% since July-August, while maintaining stable market share. He noted improvements in order mix (over 75% non-beverage), double-digit AOV growth, and reduced logistics costs due to scale. User retention and purchase frequency exceeded expectations, with rapid growth in retail categories. CFO Toby Xu added that quick commerce positively impacts CMR through enhanced user engagement and transactions. He expects the September quarter to mark the peak of investment scale, with significant reductions anticipated next quarter, though adjustments will be dynamic based on market competition. He also noted potential short-term fluctuations in CMR and EBITDA due to investments and base effects.
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