Question · Q3 2025
Ken Gawrelski of Wells Fargo inquired if Instacart observed any changes in consumer behavior, such as smaller basket sizes or more frequent shopping occasions, as digital grocery delivery becomes more ubiquitous, and its implications for Instacart. He also sought updates on the New York City delivery minimum wage changes expected in early 2026 and Instacart's mitigation strategies.
Answer
CFO Emily Reuter stated that Instacart is not seeing a shift towards smaller baskets, with large baskets remaining 75% of the market, and small baskets representing incremental use cases. CEO Chris Rogers explained that while NYC's minimum wage bill was overridden, Instacart is working with the city, but expects negative impacts on customers, shoppers, and retailers, though confident in navigating it at a company level. CFO Emily Reuter added that NYC is a small percentage of overall GTV.