Kenneth Gawrelski's questions to Alphabet Inc (GOOGL) leadership • Q4 2024
Question
Kenneth Gawrelski asked about the strategy to grow Gemini usage—whether through marketing or deeper product integration—and about the future monetization opportunity beyond subscriptions, such as advertising.
Answer
CEO Sundar Pichai attributed Gemini's growth to product improvements, increased accessibility via apps, and partnerships like the one with Samsung. Regarding monetization, he stated the current focus is on the free tier and subscriptions. While they have ideas for native ad concepts, the priority is user experience, with potential for more options over time, similar to YouTube's model.