Kenneth Goldman's questions to J M Smucker Co (SJM) leadership • Q4 2025
Question
Kenneth Goldman requested more detail on the SKU and display rationalizations for the Hostess brand, including the potential size and impact. He also asked for a philosophical take on whether Hostess had previously overextended itself with new products and channel expansion.
Answer
CEO & Chair of the Board Mark Smucker stated the focus is on core, high-performing brands like Donuts and Cupcakes. He explained the strategy involves strengthening the portfolio, elevating execution with a dedicated sales force, and reigniting growth through brand building. Smucker acknowledged the need for focus on core portfolio components to drive growth.