Question · Q2 2026
Kevin Grundy questioned Clorox's willingness to make price investments, similar to PepsiCo, given the consumer pressure, K-shaped economy, and weak category volumes in areas like trash bags and bleach, suggesting a 'both/and' approach with innovation.
Answer
Linda Rendle, Chairman and CEO, acknowledged consumer bifurcation and pressure, especially on low-income consumers, emphasizing the importance of right value through RGM capabilities (price, pack, architecture). She confirmed selective price investments have been made in areas like trash bags and home care, and Clorox is committed to maintaining appropriate price gaps. She highlighted that private label share was only up 0.1 points last quarter, indicating consumers still prefer brands. She stated Clorox would make strategic price reductions if needed, funded by holistic margin management, and is not taking price investment off the table.
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