Kishan Patel's questions to Yelp Inc (YELP) leadership • Q4 2024
Question
Kishan Patel, on behalf of Josh Beck, asked about traffic driven by AI platforms like Perplexity and the nature of conversations with other GenAI companies. He also inquired about the company's advertising budget and priorities for 2025, following the reduction in paid search spend.
Answer
CEO Jeremy Stoppelman described traffic from Perplexity as immaterial currently but confirmed active conversations with various companies interested in Yelp's trusted content. CFO David Schwarzbach reiterated that Yelp's marketing approach remains highly disciplined and return-focused, and the company continues to experiment and spend efficiently across various marketing channels.