Korinne Wolfmeyer's questions to Bath & Body Works Inc (BBWI) leadership • Q1 2025
Question
Korinne Wolfmeyer asked how the company plans to lap successful launches like the Men's line and Everyday Luxuries. She also inquired about the strategy for adjacent categories, which have remained a consistent percentage of total sales.
Answer
CFO Eva Boratto explained that launches like Men's and Everyday Luxuries are viewed as foundational platforms to build upon, not just anniversaries to lap. She noted that adjacent categories grew faster than the overall business, but their share of total sales remained at ~10% due to the significant impact of the Disney launch in Q1. CEO Daniel Heaf added his focus is on 'editing to amplify,' using key adjacencies to attract new consumers rather than pursuing excessive breadth.