Krista Zuber's questions to Columbia Sportswear Co (COLM) leadership • Q1 2025
Question
Krista Zuber, on for John Kernan, inquired about the specific drivers of the increased $150 million cost savings target, the company's long-term optimal SG&A rate, and the factors contributing to the business turnaround in China.
Answer
CFO Jim Swanson detailed that the savings stem from supply chain optimization, labor efficiencies, a prior reduction in force, and disciplined discretionary and capital spending, with a long-term goal of returning operating margins to the double-digit range. CEO Tim Boyle added that the China business has significant growth potential due to its relatively small current size, a strong outdoor trend, and ongoing investments in localized product design.