Question · Q4 2025
Kristen Owen asked for a deeper explanation of the 1.5% large ag price assumption for Production & Precision Ag, specifically how much of this figure is influenced by geographic mix and the underlying assumptions, given that North American early order program pricing was previously cited closer to 3-4%.
Answer
Josh Beal, Director of Investor Relations, clarified that while North American large tractor list price increases for 2026 are indeed 3-4%, the overall 1.5% guide is lower due to geographic mix, with Brazil's positive but more muted pricing compared to its strong 2025 performance, and a more muted parts pricing mix as sales shift in a downturn. Deanna Kovar, President of Worldwide Agriculture and Turf Division, added that Deere remains focused on used inventory reduction through pool funds and is mindful of customer conditions.
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